Aug 30, 2024
TALON EMPRESS OFFICIALLY DEBUT
CHEERLEADERS FORM FIRST EVER ESPORTS GIRL GROUP！
HONG KONG / TAIWAN - AUGUST 30th 2024 – Talon's League of Legends division, PSG TALON, is proud to announce the first-ever esports girl group: “TALON EMPRESS” in collaboration with Taiwan Rakuten Ichiba. The group is composed of five well-known cheerleaders: GaLin, Wendy, Showshowz, Mina, and KAii. The formation of TALON EMPRESS is a fresh fusion of esports and entertainment, with the aim to create a unique esports girl group culture in Taiwan and Asia. The group will be active in content creation and participate in various esports, gaming, and entertainment events.
The TALON EMPRESS members are all gamers at heart. GaLin and Wendy are thrilled to be part of this esports venture, which GaLin fondly recalls the days in college when she would rush back to her dorm every day to play ranked. Mina mentioned that what she cares most about in League of Legends is whether her skins look good. Recently, she has also started streaming games, making her debut in the world of live broadcasting. KAii shared that besides playing League of Legends, she has achieved a rank of "War Legend" or higher in Arena of Valor. Showshowz has enjoyed playing various types of games since childhood. She is eager to learn and improve when facing new games, and she's excited to meet her fans in a new role outside of sports events.
Sean Zhang, CEO, and Co-founder of TALON comments: "With the TALON EMPRESS, our goal is to cross-pollinate traditional sports and esports. We aim to inject new life into both spaces through our group members' incredible energy and personality."
"We have long been dedicated to the sports and entertainment sector, whether it's integrating traditional professional sports like baseball and basketball or engaging in cheerleading entertainment marketing, providing innovative marketing experiences for numerous brands. This cross-industry collaboration with TALON aims to leverage the successful experiences of both parties in different fields, combining the cheerleading culture that has recently taken professional sports by storm with the emerging sport of esports, to create a new wave in the sports and entertainment industry" said Ben Wei, Sports Marketing Department manager of Taiwan Rakuten Ichiba.
Fans can look forward to seeing TALON EMPRESS for the first time at the Pacific Championship Series (PCS) Grand Finals at the Taipei Heping Basketball Gymnasium on September 1. The group will host a meet and greet between the Grand Finals games. In the future, TALON EMPRESS will focus on content creation and training, coached by League of Legends commentator and coach ZOD. The group will participate in amateur competitions and domestic/international female esports events.
About TALON
TALON is a leading esports and gaming lifestyle platform headquartered in Hong Kong. The brand was established in 2017 and currently operates across 12 esports titles in the Asia-Pacific region, including Thailand, Taiwan, the Philippines, Indonesia, and South Korea. TALON has won over 42 championship titles as an organisation and is represented as a premier team in top esports titles such as League of Legends, VALORANT, Dota 2, Rainbow 6 Siege, PUBGM, and Arena of Valor.
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